About Hearty Oats

Hovis have spent the last 123 years baking healthy bread made from the best possible ingredients. For Hovis, creating and baking an oat bread seemed like the natural next step.

Their bakers have spent the last two years developing Hovis Hearty Oats bread, the only bread baked with 50% oats* which help maintain normal cholesterol.

Why Oats?

We all know that a normal cholesterol level is important for a healthy body. Did you know oats can help maintain normal cholesterol levels? Oats contain beta-glucan, which is a soluble fibre found naturally in oats. It can help maintain normal cholesterol levels by reducing the amount of cholesterol absorbed into the bloodstream, and increasing the amount of cholesterol removed from the body.

Just two slices of Hovis Hearty Oats bread provides a third of your suggested daily beta-glucan intake of 3g, which has been shown to help maintain normal cholesterol levels as part of a healthy lifestyle and a diet low in saturated fat.

Hovis Hearty Oats bread is also low in saturated fat, so it fits well as part of a heart-healthy diet!

*Hovis Hearty Oats bread is the only bread available from a major bread brand where 50% of flour has been replaced by oats. 2 slices provide a third of your suggested daily intake of beta-glucan (3g), which can help maintain normal cholesterol levels as part of a diet low in saturated fat and a healthy lifestyle.

Hovis Hearty Oats bread